Keywords are the search terms that a potential search user would use to look for something online. Keyword research for your website will allow you to narrow down what the goals of your written content and online advertisement are.
This could be a product, information, services or organizations that offer what the search user is looking for.
Typically keyword and keyword phrases are split into two specific catagories.
Short Tail keywords are considered to be search phrases that are only one two words. They are the most competitive online usually because people will typically search a single or two word phrase much more often than a Long Tail keyword phrase.
Long Tail keyword phrases are longer and more specific to a users intent. One great advantage to advertising for long tail keyword phrases is that these search users are usually much closer to making a buying decision. Depending on the industry, most long tail keywords are much less competitive while they do get lower traffic per phrase. So higher quality traffic, easier to rank for, but with less traffic opportunities than it’s more competitive counterpart.
How To Start Your Keyword Research For Your Site
On-site search engine optimization begins with finding the best keywords to target for a particular page of content or your whole website. Keyword research for your website would be considered step one before doing any other forms of on-site search engine optimization. Consider this to be the beginning of crafting a strong digital marketing strategy. Some guidelines for picking the best keywords for your website would be:
- Relevant to on-page written content
- Something that is searched often by your target audience
- Is a realistic goal for the authority of your website, for example, don’t go after a one word short tail keyword phrase the first week you launch your website. You just won’t rank for it and spend a lot of time and effort trying for no results.
One great tool for identifying keyword opportunities is ubersuggest.com
You will notice how the tool will tell you how many people search this particular keyword monthly. SEO difficulty paid difficulty and the cost per click are some other great guidelines for picking whether a keyword works for you or not.
As well, you can use the keyword ideas tab to further identify more specific keywords that could be valuable to your website.
Tools To Consider Using When Doing Keyword Research
When you first start doing keyword research, the tool options out there can be overwhelming.
We’ve tested and tried pretty much all of them and there are some that just stand out above the rest.
By far Ubersuggest is at the head of the pack. Tools like this though are only as good as the data they scrape, so using more than one will give you a more equally measured idea of how hard a keyword actually is to rank for.
Our second favorite keyword tool is Ahrefs. With a paid account, you can quickly build out the keywords you rank for and see data about them in a master overview sheet. Accompanying this is the ability to see what competitors rank for similar keywords and the links they used to rank for them.
Another great tool we utilize is SEMRush.com. Check out the data we pulled from their Keyword Magic Tool to look into the data around the short tail keyword phrase “Keyword Research”.
Tips About Keyword Research For Your Website
There are many things to take into account when performing keyword research for your website.
Don’t forget to dive into your local keywords. Should your business offer a geolocated service or product, then you will want to add keywords like this;
- Los Angeles Locksmith
- LA Locksmiths
- 90044 Locksmith Service
- Los Angeles, CA Locksmith
Building content, ads, and resources to go after very segmented areas gives you the opportunity to beat larger competitors that did not take the time to dig down into a local neighborhood.