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  <title>Smoke &amp; Receipts</title>
  <link>https://clickflame.com/podcast/smoke-and-receipts/</link>
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  <copyright>&#169; 2026 Clickflame</copyright>
  <description>Somebody online makes a big promise. We run the real numbers. Then we call it. Smoke, or receipts? Smoke &amp; Receipts is made by Clickflame. The numbers are real and every one of them has a source.</description>
  <itunes:summary>Somebody online makes a big promise. We run the real numbers. Then we call it. Smoke, or receipts?</itunes:summary>
  <itunes:author>Clickflame</itunes:author>
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  <itunes:category text="Business"><itunes:category text="Investing"/></itunes:category>
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   <title>What Clickflame Actually Does</title>
   <link>https://clickflame.com/podcast/smoke-and-receipts/what-clickflame-actually-does/</link>
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   <pubDate>Sat, 10 Oct 2026 15:00:00 +0000</pubDate>
   <description><![CDATA[<p>People keep asking what Clickflame actually does. So we ran our own receipts on the air.</p><p>The hype we hear all the time is that a local business has to spend thousands a month on ads just to get calls. Ads are rent. The day you stop paying, the calls stop. A site that ranks is something you own.</p><p>Marcus walks through how it works. First we look at your site the way a customer does, on a phone. On one site we checked, the main picture took 17.6 seconds to show up. Our rebuild of that same site loads it in about one second.</p><p>Then we build the whole new site with your logo, your photos and your real business facts, and we host it free, before you pay a dime. What you pay for is the work that gets you found. SEO starts at $800 a month, month to month.</p><p>The verdict is smoke. Ads can work, but you don't have to rent your phone calls forever.</p><p>Receipts and sources: https://clickflame.com/podcast/smoke-and-receipts/what-clickflame-actually-does/</p>]]></description>
   <itunes:summary>This week we put ourselves on the stand. The hype says a local business has to spend thousands a month on ads to get the phone to ring. Marcus runs our own receipts.</itunes:summary>
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   <itunes:duration>290</itunes:duration>
   <itunes:episode>1</itunes:episode>
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