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What is Local Search Engine Optimization (Local SEO)

What is Local Search Engine Optimization (Local SEO)

This is a question many of our clients ask when we first reach out to them. So, we decided what better way to make it clear than write about what local or hyper-local search engine optimization actually is. Search engine optimization is the process of optimizing your information to show up on search engines. More specifically, local search engine optimization is the process of optimizing your business to show up in localized searches such as “Las Vegas Locksmith”. For this article we’ve included several images from a client, Silver State Locksmith and what their search engine optimization looks like for them. Working with resources like directory citations, website optimization and content marketing you can quickly get new business through these local searches. Most important however, is the optimization of your Google My Business Page. This is the area of your online presence that is most likely to be seen first for most localized business searches.

Local Search Optimization Statistics

How to start your local search engine optimization

Step one should be to optimize your Google My Business page. If you have not claimed your page yet, start by heading over to . Once there you’ll be able to locate the page for your business or claim the existing page and get to work. Steps to make sure you cover when optimize include:

  • Business Name
  • Business Hours
  • Phone Number
  • Website Link
  • Business Description
  • Photos of your Business
  • Use Google Posts
  • Post into Google Plus
  • Join Communities within Google Plus
  • Encourage customers to leave you reviews on your business page
  • Place new content into your page often

Working with these few steps will show you an immediate impact in the insights tab on your business page. Growing your local search engine campaign from here relies much on directory citations. Run a scan and look at how your business shows up on our Directory Scan page. By making certain that your listings also have many of the same steps we covered in setting up your Google My Business page you’ll be showing search engines like Google that your business is relevant to local users search. Search engines don’t just look at your profile on their platform but also index how your business shows up elsewhere on the web. Think about it, if what makes Google more successful than any other search engine is their ability to show accurate results to a users search quickly, inaccuracies about your business make you a less desirable option to show to search traffic.

Optimizing your Website for Search Engines

While there are many steps to take to optimize your website, some of the main ones we will cover here. When choosing a domain name for your business a popular way of showing relevance to a local market is picking a geo-targeted domain name. is one such example. When doing a search in Google for terms like “Long Beach Landscaping” or “Long Beach Lawncare” you’ll notice the repeated presence of Grassland Landscape & Lawncare in both the local listings and the section beneath with their website. Their website is helping them show up to a local market through strategies like their main header being “Landscaping Services” and the density of their content being user relevant to searches they’d like to show up for.

Your website should not be fire and forget. When you post new content and photos about your business on your website, search engines index this and place value on the right kind of content. Make certain what you are posting is industry related and the more you post content the more traffic you will receive. Meta descriptions and other on-site optimization is important but above all else, putting out new quality content is the number one thing search engines want to see from your business. While developing new content can be difficult, the return on the investment of your time will do more for your business growth online than any other single area.

Do Social Profiles Matter for Local Marketing Online?

Social profiles do matter when it comes to local marketing. By listing your social profiles on directories that accept them and having links to them on your website, search engines start to index and read your social signals. Simply having a profile on sites like Facebook and Twitter is not enough. Make sure to maintain healthy posting regimens of the same valuable content you are preparing for your website and directory citations. The more you work for your business, the better your business will work online for you. With many options to explore in each of the areas covered in this article, we’ll be diving into detail about each section in future postings. If you’re looking for a local search engine marketing plan for your business please reach out to us on our contact page.

Check out our recent video entitled “What is Local Search Engine Optimization” on Youtube. For more information on local seo strategies you can check out “Best Local SEO Strategy for 2017”.


  1. Abby Coveny says:

    I really love your site.. Very nice colors & theme.
    Did you make this website yourself? Please reply
    back as I’m looking to create my own personal website and would like to find out where you got this from or exactly what the theme
    is named. Thanks!

  2. Clickflame says:

    Thanks Abby. We did build our own website and offer website design services you can view on our website design page at Send us an email at to inquire more.

  3. Thanks for the great work on our new push for rankings Clickflame! You guys really know your stuff! This page on Local Search Engine Optimization will also help me figure out what I need to do with my other business, a roofing company.

  4. Clickflame says:

    Thanks Andrew, we’ve had a blast working with you!

  5. Thanks for the great article and our relationship. It’s great to be able to use you guys to do the search engine optimization for all our clients. We couldn’t be happier with the results. Truly what has made so successful is the partnership with Clickflame.

    When we first started you got our website to rank even though it is a bit dated and continued to impress us by being able to rank our clients stronger than our own staff and software ever could before. Hats off to you Clickflame, you guys are true leaders in the digital marketing industry.

  6. 420 Life says:

    Very nicely explained. Thank you. You guys have helped my company move up for 6 positions in the first month for the keyword enail! Amazing service you guys offer at Clickflame.

  7. Justin Tuukanen says:

    Our company is a highly experienced professional team of SEO experts, copywriters, testers and programmers with a serious approach to search engine optimization. Working with the tools and strategies outlined on your website we are able to make even a bigger impact for our clients. Thanks for the great content guys!

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