Essentials of SEO and digital marketing
Requirements
- You will need a personal or work computer. PC or Apple, in order to work through all the On-Site SEO course work on your website.
- This is meant to be worked in step with your live or under development website. You will need an active website to build out this On-Site SEO steps within the course as practice.
- Basic WordPress skills to edit and change data across your website.
- Rank Math Plugin enabled on your website.
- Connected to Google Analytics and Search Console
Features
- Total On-Site SEO course with a proven track record of bringing first page rankings to brand new or established websites through the usage of expert On-Site search engine optimization.
- Complete website tool kit so every corner of your website optimization is covered.
- Detailed coursework for dozens of important on-site search optimization areas.
Target audiences
- Small to Medium sized business owners that want to learn to do their own On-Site SEO course to utilize for business growth.
- Marketers looking to do better On-Site SEO work for their clients.
- Students who would like to break into the digital marketing industry.
Course Title: SEO Foundations and Advanced Strategies
Course Objective:
To provide a comprehensive understanding of key SEO concepts, strategies, and best practices for optimizing websites. By the end of this course, learners will be equipped with practical skills in SEO, content creation, and local optimization to improve their digital presence.
Understanding the Basics of SEO Writing
Importance of Writing for a 9th Grade Reading Level
- Objective: Learn why clear, accessible language is essential for audience engagement and SEO.
- Topics Covered:
- Benefits of writing at a lower reading level
- Impact on audience comprehension and engagement
- Tools for analyzing readability
- Quiz: Importance of Writing for a 9th Grade Reading Level
Google Search Algorithm and SEO Updates
Google Algorithm Changes and Updates
- Objective: Understand how Google’s algorithm impacts SEO and what updates mean for your site.
- Topics Covered:
- Overview of Google’s algorithm
- Major updates and their effects (e.g., Panda, Penguin, Hummingbird)
- How to stay up-to-date with algorithm changes
- Quiz: Google Algorithm Changes and Updates
Link-Building Strategies
Adding Relevant Internal Links
- Objective: Learn how internal linking helps users navigate your site and boosts SEO.
- Topics Covered:
- What internal linking is and why it’s important
- Best practices for placing internal links
- Optimizing anchor text for internal links
- Quiz: Adding Relevant Internal Links
Adding Relevant Outbound Links
- Objective: Explore the importance of adding outbound links to reputable, relevant sources.
- Topics Covered:
- How outbound links contribute to user experience and SEO
- Choosing high-quality external links
- Balancing internal and outbound links
- Quiz: Adding Relevant Outbound Links
Building a Strong Backlink Strategy
- Objective: Develop a strategy for acquiring high-quality backlinks to improve your site’s authority.
- Topics Covered:
- What backlinks are and their role in SEO
- Identifying valuable backlink opportunities
- Avoiding spammy link-building practices
- Quiz: Building a Strong Backlink Strategy
Local SEO and Hyperlocal Strategies
Advanced Strategies for Hyperlocal Domination
- Objective: Implement hyperlocal SEO strategies to dominate specific geographical areas.
- Topics Covered:
- Importance of hyperlocal SEO for local businesses
- Optimizing Google My Business and local directories
- Engaging local customers with tailored content and reviews
- Quiz: Advanced Strategies for Hyperlocal Domination
Content Writing for Local Audiences
- Objective: Learn to craft content that speaks directly to local audiences and addresses their needs.
- Topics Covered:
- How to write localized content
- Addressing local events, news, and culture
- Integrating local SEO keywords
- Quiz: Content Writing for Local Audiences
Technical SEO and Page Optimization
AMP Pages
- Objective: Understand the role of AMP (Accelerated Mobile Pages) in improving mobile SEO.
- Topics Covered:
- What AMP is and how it works
- How AMP improves site speed and user experience
- Implementing AMP for specific content types
- Quiz: AMP Pages
Image Optimization
- Objective: Optimize images for better SEO, faster load times, and improved user experience.
- Topics Covered:
- Best practices for image file sizes, alt text, and naming conventions
- Tools for compressing images
- How image optimization impacts page speed and SEO
- Quiz: Image Optimization
On-Page SEO Techniques
Anchor Text in SEO
- Objective: Learn the importance of anchor text in building a strong on-page SEO strategy.
- Topics Covered:
- What anchor text is and how it affects SEO
- Types of anchor text (exact match, partial match, branded, etc.)
- Best practices for optimizing anchor text
- Quiz: Anchor Text in SEO
Content Creation Strategies
Bite, Snack, & Meal (Digestible Content)
- Objective: Understand how to create different types of content to engage a broad range of readers.
- Topics Covered:
- What “bite,” “snack,” and “meal” content are
- The role of visuals and layout in creating digestible content
- Balancing short-form and long-form content strategies
- Quiz: Bite, Snack, & Meal (Digestible Content)
Keyword Research and Optimization
Keyword Research
- Objective: Master the process of keyword research to target the right audience.
- Topics Covered:
- Tools and techniques for finding relevant keywords
- The difference between short-tail and long-tail keywords
- How to analyze keyword difficulty and search volume
- Quiz: Keyword Research
Lesson 13: Choosing Semantic Keywords
- Objective: Use semantic keywords to enhance the relevance and depth of your content.
- Topics Covered:
- What semantic keywords are and why they matter
- How search engines use semantic relationships in ranking
- Incorporating related keywords naturally into content
- Quiz: Choose Semantic Keywords
Choosing Your Primary Keyword
- Objective: Identify and target the most important keyword for each piece of content.
- Topics Covered:
- What a primary keyword is and its importance in SEO
- How to select a primary keyword based on search volume and relevance
- Using your primary keyword strategically throughout content
- Quiz: Choosing Your Primary Keyword
Keyword Density Ratios
- Objective: Learn the importance of maintaining appropriate keyword density for SEO.
- Topics Covered:
- What keyword density is and how it affects SEO
- Balancing keyword usage without overstuffing
- Tools for analyzing keyword density in content
- Quiz: Keyword Density Ratios
Content Quality and User Experience
- Objective: Understand the critical role of content quality in SEO and audience retention.
- Topics Covered:
- Characteristics of high-quality content
- How search engines evaluate content for quality
- Techniques for improving the readability, value, and uniqueness of your content
- Quiz: Content Quality
Conclusion:
- Final Assessment: A comprehensive test covering all modules.
- Practical Assignment: Create an optimized webpage or blog post that incorporates all the key lessons learned.
This course outline ensures learners progress from foundational SEO concepts to advanced strategies, covering each topic thoroughly and reinforcing learning with quizzes.
Yes, we are used to working with several types of companies. This means we have experience working with online only websites as well as ones for home service or retail based locations.
On-site SEO, also known as on-page SEO, refers to the practice of optimizing various elements on a website to improve its search engine ranking and visibility. This includes optimizing content, meta tags, headings, URLs, and more. On-site SEO is essential in digital marketing because it directly influences how well your website ranks in search engine results. Higher rankings mean increased visibility, more organic traffic, and improved chances of attracting potential customers.
Absolutely! While some technical knowledge can be beneficial, our course is designed to be accessible to individuals with varying levels of expertise. We provide clear, step-by-step instructions and practical exercises that do not require advanced technical skills. You can grasp the fundamentals of on-site SEO and apply them effectively even if you're not a coding expert.
The time it takes to see results from on-site SEO can vary depending on several factors, including the competitiveness of your industry and the current state of your website. Typically, you may begin to see some improvements within a few weeks, but significant results often take several months of consistent optimization efforts. Patience and continuous refinement of your SEO strategies are key to long-term success.
No, while on-site SEO is crucial, it's just one component of a comprehensive digital marketing strategy. Other aspects such as off-site SEO (link building), content marketing, social media marketing, and paid advertising are also essential for a well-rounded approach. Our course covers on-site SEO in-depth, but we also provide insights on how to integrate it with other digital marketing tactics for maximum impact.
On-site SEO is an ongoing process. Search engines frequently update their algorithms, and your competitors may also make changes to their websites. To maintain and improve your search engine rankings, you must continuously monitor and adjust your on-site SEO strategies. Our course will teach you how to stay up-to-date with industry changes and adapt your SEO practices to remain competitive in the ever-evolving digital landscape.