The Setup
New York Intelligence Agency is led by David Schassler. He is an Emmy Award winning investigator with the kind of resume you can't fake. The problem was simple. Nobody searching for a Manhattan PI knew that, because the website didn't say so loudly enough and didn't show up where it needed to.
Private investigation is a niche where the actual purchase decision is driven by three things. They are credibility, discretion, and search results. If you can't be found, you don't get the call. If the site looks cheap, you don't get the meeting. If the credentials aren't on the page, you don't get the retainer.
The brief was to build a real authority site, not a brochure, that ranked across every borough for every case type a serious client might be searching for.
The Two Sites You Should Actually Look At
The Strategy
Private investigation searches in New York break down into three intent buckets. There is case type ("matrimonial investigation NYC"), location ("private investigator Brooklyn"), and combination ("infidelity investigator Manhattan"). Almost no PI site in the market was building real pages for the combination queries. They had one homepage and a contact form.
We built an architecture that addresses all three. A real homepage for top of funnel branding. A real case type page for each service. And a real location page for each borough, each major neighborhood, and the surrounding counties where the agency takes work.
"In investigation work, the website isn't marketing. It's the qualification stage. By the time someone calls, they should already trust you."
The Schassler Asset
David Schassler's resume includes an Emmy Award, decades of network television work and federal level investigative experience. That is the kind of credential most agencies in this space don't have. The mistake the old site made was burying it. The new site puts it where credibility belongs. It is visible, repeated, and structured for search engines to recognize as an entity, not just a name.
What Changed for the Business
Inbound calls shifted from "is this real" to "we want to retain you." Attorneys started linking to specific case type pages when referring clients. The agency started getting the kind of inquiries that don't ask about price first. They ask about availability and confidentiality first.
The Results
Google Search Console says this. From October 1 to 27, 2026, newyorkinvestigations.com got 518 clicks from Google. That is already its best month since our tracking started in June 2025, with four days still to count. The same 27 days last year brought 234 clicks. This year is more than double.
It wasn't a straight line. Clicks jumped in March, peaked at 498 in June, then dipped to 387 in August. September climbed back to 464 and October passed June.
Calls are the number that pays the bills. The agency's tracked lines took 249 calls from October 1 to 30, 2026. That is the most in any month this year. 155 of them came from first time callers.
We'll be straight about the summer. Calls fell from 240 in May to 125 in July. That was the slowest month in more than a year. They came back in August and September, and October nearly matched last October's 261.
How We Got These Numbers
Clicks come straight from Google Search Console for https://newyorkinvestigations.com/, pulled into our dashboard every night. Google covers October 1, 2025 to October 27, 2026, because Search Console runs a few days behind. Calls come from CallRail for October 1, 2025 to October 30, 2026, and count every call to the agency's tracking numbers. Organic search and AI assistant visits come from Google Analytics 4 for September 29 to October 28, 2026. Numbers updated October 30, 2026.
