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Home/Blog/Case Study
📍 Hemet, California

Hemet's Shop. The Country's Mechanic.

Author Source EEAT Authors · Anthony's Author Page

Supercanic started as a Hemet auto repair shop. We built supercanic.com to match the operation Anthony actually runs. That means Riverside County coverage, mobile mechanic dispatch across 33+ cities, and the kind of search architecture that turned a local shop into a multistate brand fielding 331 calls a week.

Industry
Auto Repair & Mobile Mechanic
Engagement
Owner operator build
Coverage
33+ cities · 4 states
Services
Web · SEO · Local · CRM

Keep Clickflame in your Google results

The Hemet's Shop. The Country's Mechanic. website, built by Clickflame
33+
Cities on the live coverage map
331/wk
Calls running through the operation
4 States
CA · AZ · NV expansion footprint
50k mi
Engine replacement warranty

The Setup

Supercanic is Anthony's auto repair shop. It's based in Hemet, in the heart of Riverside County, with a mobile mechanic dispatch operation that runs from the Inland Empire out to Phoenix and back. It has ASE certified technicians, real engine build photos in the bay, and a 50,000 mile warranty on engine replacements. The shop is the real deal.

The Supercanic crew lined up in front of the open bays at the shop
The Supercanic crew in front of the open bays at the shop.

The website needed to be the real deal too. Auto repair is one of the most competitive local search markets in the country, mobile mechanic is a niche with a totally different intent pattern, and Supercanic does both. It also does diesel work, fleet, commercial, engine swaps, and the kind of complex diagnostics most shops won't touch. The site needed to support all of it.

supercanic.com on a tablet and a phone
supercanic.com on a tablet and a phone, captured from the live site.

The Two Sites You Should Actually Look At

The Strategy

Auto repair search splits into two completely different patterns. There's shop based intent ("transmission repair near me") and mobile mechanic intent ("mobile mechanic Murrieta"). Most auto repair sites do one or the other badly. Supercanic does both, and the site architecture had to reflect that. It needed service pages with shop pricing, mobile mechanic positioning, and 33+ city pages on the coverage ticker.

Real photos of real work. Real published pricing, with diagnostics from $125, engine repair from $1,500 and brake service from $125. Real technicians on the team page, with Luis on engines and electrical, Alaina on diagnostics, brakes, and mobile dispatch. None of it stock. None of it generic.

Two cylinder heads on the bench, combustion side up, during a Supercanic engine overhaul
Cylinder heads on the bench during an engine overhaul at Supercanic. The site runs in bay photos like this one, never stock.

"You can't fake an engine bay. Either the photos are real or they're stock. And customers in the auto repair market know the difference faster than you'd think."

The Service Architecture

Six core service verticals, each with its own page and its own published starting price. They are diagnostics ($125), engine repair ($1,500), brake service ($125), oil changes, suspension, and mobile mechanic dispatch. The site also has the things most auto repair sites don't bother with. There's a real "Recent Builds & Rebuilds" gallery with 18 in bay work photos, a real team page, and real Google reviews displayed inline.

supercanic.com · The service architectureSix Services. Six Pages.
$125DiagnosticsPublished starting price.
$1,500Engine repairFrom $1,500, with a 50,000 mile warranty on engine replacements.
$125Brake servicePublished starting price.
Own pageOil changesIts own service page.
Own pageSuspensionIts own service page.
33Mobile mechanic dispatchCities on the live coverage ticker.
18 work photosin the Recent Builds gallery
2 named techsLuis on engines and electrical, Alaina on diagnostics, brakes and mobile
Each core service has its own page. Three carry a published starting price on the site.

The Coverage Ticker

The animated city ticker on the homepage isn't a gimmick. It's the actual mobile mechanic service area. 33 cities across Riverside County (Hemet, Riverside, Murrieta, Temecula, Menifee, Moreno Valley, Palm Springs, Indio, plus 20+ more), Los Angeles County (Hawthorne, LA), San Bernardino County, and out into Arizona (Lake Havasu, Phoenix). Each one is a place a Supercanic mobile mechanic actually drives to.

The Companion CRM

The main site is one piece. There's also shop.supercanic.com, a full shop management CRM we built alongside the public site. Supabase backend, Netlify hosting, version control on GitHub. The point is that Supercanic isn't just a website. It's a fully integrated operation where public facing search, lead capture, dispatch, and back office shop management all run through systems we built.

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What Actually Got Built

Real numbers, real architecture, real outcomes. These are the verifiable parts of the engagement.

33 Cities
Coverage
Live service area covering Riverside County, LA County, San Bernardino, and out to AZ, Phoenix and Lake Havasu included.
6 Services
Verticalized
Diagnostics, engine repair, brake service, oil changes, suspension and mobile mechanic, each on its own page with published prices.
18 Work Photos
Real Bay
A Recent Builds gallery with a Mustang 289, F250 460, Triton V10, Pentastar 3.6, Mini Cooper rebuild and F150 306. Real engines on real stands.
Team Page
Real Techs
Luis (engines/electrical) and Alaina (diagnostics, brakes, mobile). Actual people with actual specialties, not stock photo techs.
CRM
Integrated
shop.supercanic.com is a companion shop management CRM on a Supabase backend, fully integrated with the public facing funnel.
50k Warranty
Live Trust
50,000 mile warranty on engine replacements as a visible trust signal across the engine vertical.

What Got Delivered

The actual work that went into this engagement, line by line.

01
Full Site Build
Multipage architecture with shop + mobile mechanic dual intent design and proper schema.
02
Service Verticals
6 dedicated service pages with published starting prices, real photos, and conversion tuned CTAs.
03
33 City Coverage
Service area ticker plus location aware content covering 4 states of mobile mechanic dispatch.
04
Work Gallery
18 photo Recent Builds gallery surfacing real engine work. It's a major differentiator vs. competitor stock content.
05
Team & Reviews
Live team page (Luis + Alaina) and inline Google review surfacing for real social proof.
06
Companion CRM
shop.supercanic.com is a full shop management system on Supabase + Netlify + GitHub, integrated with the public funnel.

The Results

Every number here comes from Supercanic's own phone tracking and its own invoices.

In October 2025, Supercanic's tracked lines took 529 calls. In September 2026 they took 1,328. From October 1 to 29, 2026 they took 1,623. That is already the most in any month since tracking began in September 2024. Over the last 90 days that works out to 331 calls a week.

Supercanic · Tracked calls per month529 Calls a Month. Then 1,623.
October 2025529
December 2025773
February 2026919
April 20261,051
June 2026920
August 20261,312
September 20261,328
October 1 to 29, 20261,623
331Calls a weekAverage over the last 90 days.
953Paid jobsAugust 2025 to October 2026.
92%Done mobileAt the customer's home or work.
Calls are every call to a Supercanic CallRail tracking number. Paid jobs are final invoices marked paid in Shop Desk.

Calls only matter if they turn into work. Supercanic logged 953 paid jobs between August 2025 and October 2026. The median ticket was $218 before tax. 92% of them were done in the customer's driveway or parking lot, not in a bay.

We published the full breakdown by repair type, with the method, as What Mobile Mechanic Repairs Actually Cost. Brakes had a median of $310. A diagnostic visit was $150.

The phone is the scoreboard, but Google is where a lot of those calls start. supercanic.com got 359 clicks from Google in September 2026, its best month since we connected Search Console in March. October is running behind it. From October 1 to 27 the site got 277 clicks, down from 333 on the same days of September. Impressions went the other way, from 21,481 to 24,844, so Google is showing the site more while fewer people click.

supercanic.com · Google clicks per month146 Clicks in June. 359 in September.
April 2026216
May 2026165
June 2026146
July 2026215
August 2026260
September 2026359
October 1 to 27, 2026277
24,844Google impressionsOctober 1 to 27, 2026.
413Organic search visitsLast 30 days in GA4.
36AI assistant visitsLast 30 days in GA4.
Clicks and impressions are Google Search Console totals for sc-domain:supercanic.com. October is a partial month.

The searches that send the clicks are the ones the site was built for. People look up the shop by name, and they look for a mobile mechanic in Riverside.

supercanic.com · Top Google searches, last 28 daysThe Name. Then Mobile Mechanic Riverside.
supercanic avg. position 2.565
mobile mechanic riverside avg. position 8.920
mobile mechanic near me avg. position 6.618
supercanics avg. position 2.38
supercanic san jacinto avg. position 2.78
riverside mobile mechanic avg. position 5.58
mechanic avg. position 9.16
oil change near me avg. position 7.86
Clicks per search from Google Search Console, September 30 to October 27, 2026. Searches with fewer than 3 clicks are left out.

How We Got These Numbers

Call counts come from CallRail, every tracked Supercanic number, pulled into our dashboard daily. The 331 a week is the last 90 calendar days. Job counts and prices come from paid final invoices in Shop Desk, before tax, with voided, training and zero-dollar invoices left out. We publish totals only, never anything about a single customer. Google clicks, impressions and top searches come from Google Search Console for sc-domain:supercanic.com, March 14 to October 27, 2026, with the top searches covering September 30 to October 27. Organic search and AI assistant visits come from GA4 for supercanic.com, September 30 to October 29, 2026. Calls cover September 2024 to October 29, 2026, and the 331 a week is August 1 to October 29, 2026. Numbers updated October 30, 2026.

The Real Takeaway

Auto repair is one of the few industries where customer trust is built on photographs more than copy. If the engine bay photo on the homepage is stock, the customer knows. And the call doesn't come. Supercanic's site works because everything on it is real. Real bays, real techs, real prices, real coverage. The website is what the operation looks like when the marketing and the trade are run by the same person.

For the deeper story on how Supercanic scaled from a single Hemet shop to a multistate mobile mechanic operation taking 331 calls a week, see From Hemet to Phoenix, Supercanic's Growth Story.

Run a repair shop? See how we build auto repair websites, read the Supercanic growth story, or the Hemet Mobile Mechanic case study.

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Help Desk Answers

What is Supercanic?

Supercanic is Anthony's auto repair shop. It is based in Hemet, in Riverside County. Its mobile mechanics drive from the Inland Empire out to Phoenix and back. The techs are ASE certified, and engine replacements carry a 50,000 mile warranty. The shop also does diesel, fleet and commercial work, engine swaps and the hard diagnostics most shops won't touch.

What did Clickflame build for supercanic.com?

We built a site with six core service pages, each with its own page and starting price where one is published. Diagnostics start at $125, engine repair at $1,500 and brake service at $125. The site also has a 33 city coverage ticker, an 18 photo Recent Builds gallery, a real team page and Google reviews shown inline.

Why does the site use real shop photos instead of stock?

Auto repair is one of the few industries where trust is built on photographs more than copy. If the engine bay photo on the homepage is stock, the customer knows, and the call does not come. Every photo on supercanic.com is real. The gallery shows real engines on real stands, like a Mustang 289 and a Triton V10.

How does the site serve both shop customers and mobile customers?

Auto repair search splits into two patterns. Shop based intent looks like transmission repair near me. Mobile mechanic intent looks like mobile mechanic Murrieta. Most auto repair sites do one or the other badly. Supercanic does both, so the site has service pages with shop pricing, mobile mechanic positioning and more than 33 city pages on the coverage ticker.

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