The Setup
Supercanic is Anthony's auto repair shop. It's based in Hemet, in the heart of Riverside County, with a mobile mechanic dispatch operation that runs from the Inland Empire out to Phoenix and back. It has ASE certified technicians, real engine build photos in the bay, and a 50,000 mile warranty on engine replacements. The shop is the real deal.
The website needed to be the real deal too. Auto repair is one of the most competitive local search markets in the country, mobile mechanic is a niche with a totally different intent pattern, and Supercanic does both. It also does diesel work, fleet, commercial, engine swaps, and the kind of complex diagnostics most shops won't touch. The site needed to support all of it.
The Two Sites You Should Actually Look At
The Strategy
Auto repair search splits into two completely different patterns. There's shop based intent ("transmission repair near me") and mobile mechanic intent ("mobile mechanic Murrieta"). Most auto repair sites do one or the other badly. Supercanic does both, and the site architecture had to reflect that. It needed service pages with shop pricing, mobile mechanic positioning, and 33+ city pages on the coverage ticker.
Real photos of real work. Real published pricing, with diagnostics from $125, engine repair from $1,500 and brake service from $125. Real technicians on the team page, with Luis on engines and electrical, Alaina on diagnostics, brakes, and mobile dispatch. None of it stock. None of it generic.
"You can't fake an engine bay. Either the photos are real or they're stock. And customers in the auto repair market know the difference faster than you'd think."
The Service Architecture
Six core service verticals, each with its own page and its own published starting price. They are diagnostics ($125), engine repair ($1,500), brake service ($125), oil changes, suspension, and mobile mechanic dispatch. The site also has the things most auto repair sites don't bother with. There's a real "Recent Builds & Rebuilds" gallery with 18 in bay work photos, a real team page, and real Google reviews displayed inline.
The Coverage Ticker
The animated city ticker on the homepage isn't a gimmick. It's the actual mobile mechanic service area. 33 cities across Riverside County (Hemet, Riverside, Murrieta, Temecula, Menifee, Moreno Valley, Palm Springs, Indio, plus 20+ more), Los Angeles County (Hawthorne, LA), San Bernardino County, and out into Arizona (Lake Havasu, Phoenix). Each one is a place a Supercanic mobile mechanic actually drives to.
The Companion CRM
The main site is one piece. There's also shop.supercanic.com, a full shop management CRM we built alongside the public site. Supabase backend, Netlify hosting, version control on GitHub. The point is that Supercanic isn't just a website. It's a fully integrated operation where public facing search, lead capture, dispatch, and back office shop management all run through systems we built.
