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Setup Guide

How to Add Your Business to Instagram

A photo and video social network where a business can switch to a professional account to show contact details and a category.

8 steps, checked November 5, 2026.

Instagram in Short

Best ForShowing photos of your work and being found by locals
CostThe Help Center article does not mention any fee for switching to a professional account.
AccountAn Instagram account, new or existing, then switch it to a Business professional account

What to Have Ready

  • Business name exactly as it appears elsewhere online
  • Phone number and address you use on your other listings
  • Website address
  • A logo or clear photo for the profile picture

Set Up Your Listing

  1. Create an Instagram account or log in to the one you already have.
  2. Open your profile and go to More, then Settings and activity (on a computer, click More then Settings).
  3. Under For professionals, choose Account type and tools.
  4. Click or tap Switch to professional account.
  5. Choose Business, not Creator. Business suits local businesses and service providers.
  6. Pick a category that fits what you do.
  7. Add your contact details when it asks.
  8. Optionally connect a Facebook Page.

Sites move their buttons around. If a screen looks different, look for words like add, claim or list your business.

Tips for This Site

  • A private account becomes public when you switch, and pending follow requests are accepted automatically.
  • You can switch back to a personal account any time under Account type and tools.
  • Use the same business name, phone and address you use on your other listings.
Start Here

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