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Directory Operators

Directory and Listing Websites

A directory is a data business with a website on the end of it, so the pipeline that collects and verifies the records is the actual build.

At a Glance
  • Live builds covering all 50 states and one statewide trade
  • A build that fails before it writes an unverifiable record
  • Claim flows, so the businesses listed become paying customers
  • Sectioned sitemaps and a link graph planned as a graph
The Real Problem

What Goes Wrong on Most of These Sites

Most directory projects die in the same place, which is the data. Somebody buys a list, generates 40,000 pages, and discovers that half the phone numbers are dead, the same company appears four times under three names, and Google has quietly decided the whole site is worthless. The website was never the hard part. Matching records by identifier rather than by name, and refusing to publish what cannot be confirmed, is the hard part.

The Offer

The Website Is Free. The SEO Is $800 a Month.

We build the site and we host it. There is no build fee, no setup fee and no twelve month lock. SEO starts at $800 a month and that is the whole invoice. We would rather earn a monthly by being worth it than take four thousand dollars up front and hope you stop paying attention by month three.

$0
To Build It
$0
To Host It
$800
A Month for the SEO
Month
To Month, No Lock
Before You Pay Anything

We Will Build the Whole Site First, Then Show It to You.

Not a mockup. Not a template with your logo dropped into it. Not three homepage concepts in a slide deck. Your actual website, with your services, your service area, your photos and your prices, built and running and loading on your phone before you have paid us anything at all. Then you look at it and decide.

Most shops cannot make that offer because building one site costs them three weeks. It costs us a fraction of that, and the reason is the only genuinely interesting thing about this company.

01

Twenty Years of Being Wrong First

Every rule the build follows is there because something broke. Sites that ranked and never converted. A gallery that cost a second of load time and a third of the calls. A trust badge that turned out to be a lie once somebody checked. Two decades of that is not a credential, it is a list of things we no longer have to learn on your money.

02

Our Own Tools, Not Rented Ones

The build pipeline, the quality gates, the page generator and the shop software are all ours. A build here fails before it publishes if a page reads above a ninth grade level, breaks the house punctuation rules, carries a dead internal link or makes a claim nothing backs. That is not a checklist somebody remembers. It exits non zero.

03

Market Data From Sites We Run

We do not guess at what a trade searches for. We read it, across a network of live properties in these exact trades, every month. Which page shape wins, which change moved the click rate, which wording earns an answer in an AI result. Your build starts from that instead of from a designer’s taste.

04

We Run These Businesses Too

We do not only build for a repair shop. We own one, and we answer its phone. When we say a missed call at 7pm is a lost job, or that hiding the price sends the customer to the next tab, that is not a marketing opinion. It is this week.

Tell us the business and the town. We will build it and send you the link.

Questions

Directory Operators Ask Us This

How big does a directory need to be to work?

Smaller than people think, if it is focused. One trade in one state, done properly, beats a national site with thin pages. One of our live builds is exactly that.

What kills most directory sites?

Duplicate and unverifiable records. Two listings for one company under different names, or a page for a business that closed, and Google discounts the whole site rather than the bad pages.

How does a directory make money?

Claims and upgrades, mostly. The listing is free, the business claims it, and then pays to stand out. That only works if the directory actually ranks first.

Can you work with data we already have?

Yes, and the first thing we will do is tell you honestly how much of it is usable. That answer is usually lower than the person who bought the list was told.

Read First

Everything We Do, Written Down

We publish the method rather than holding it back for the sales call. The hard part was never the list. It is doing all of it, in order, for long enough.

Let Us Build It and You Can Look at It.

No build fee, no hosting fee, no lock in. Tell us the business and the town. If what we send back is not better than what you have, you have lost a phone call.