What Auto Repair Marketing Should Do
Good marketing for a repair shop does three jobs. It gets you found. It gets you picked. Then it makes sure the call turns into a car on the lift.
Most shops only pay for the first job. They buy rankings and hope the rest works out. We do all three, because we run a shop and we feel it when one part breaks.
Auto repair SEO is the biggest piece. It means you show up when someone near you searches for the job they need. Brake repair. AC not cold. Check engine light. Mechanic near me. Each one is a different search, and each one needs a page and a profile that answer it.
We Ran the Agency. Then We Bought a Shop.
Clickflame is a marketing agency. We spent years ranking repair shops and mobile mechanics on Google.
Then Anthony Limpert, who runs Clickflame, bought an auto shop. It is called Supercanic, and it serves Hemet and San Jacinto, California. He still works in the bay.
Owning a shop changed how we market one. A ranking is nice. A ringing phone is better. A signed quote and a paid invoice are the point.
So we built the shop software too. Shop Desk runs Supercanic every day, from the first call to the last invoice.
Real Techs. Superhero Cards.
This is the Supercanic crew. We drew every one of them as a superhero, and we shoot real video of them at work. Your shop gets the same kind of brand.
Play ItSupercanic Shop EmpireWe even made the shop a video game. Run the coin race, fix cars honestly and grow from one van in Hemet. Free in your browser.Play the Game →
Four Places Your Next Car Comes From
Shops get work from more than one place. We run all four for our own shop, and we build the same engine for yours.
Your Google Business Profile
For most shops this is where the most calls start. We set your categories, services, hours and photos. We post real job photos, never stock. We help you ask for reviews and we reply to every one.
Your Website, Built Free
We build your site before you pay anything. It loads fast on a phone and puts your number at the top. Every job you sell gets its own page, because people search for the job, not the shop. See the auto repair websites we build.
City Sites
One small site per city, like hemetmechanic.com and mechanictemecula.com. They catch the searches with a city name and no shop name in them. We add one when your market calls for it.
MechanicRank
MechanicRank is our free directory for independent mechanics. It ranks for searches that have no business name at all. Your shop can claim a free listing there.
What the $800 Plan Covers
The plan is $800 a month. There is no contract, and you can stop any month.
- Google Business Profile work. Setup or cleanup, posts with real job photos, and replies to your reviews.
- A page for every service. Brakes, diagnostics, AC, engine and electrical. Whatever you really sell.
- Pages for the cities you serve. Only the cities where you truly take work.
- Listings and citations. Your name, address and phone the same on every directory that counts.
- Page by page SEO. Titles, schema and speed done right on every page.
- The site itself. Built and hosted free.
Bigger markets and more cities can cost more. We tell you the number before any work starts.
Auto Shops We Have Built
Every site below is live. Open any of them and judge it for yourself.
Search mechanic hemet from Hemet. We have seen hemetmechanic.com, a site we built, as the first regular result on Google.
Search used car inspection near me from Riverside. We have seen the PPI Auto Riverside page in the top five.
Try the searches yourself. That is why we only show sites you can open.
A full brand built here from nothing, illustration and all, with the shop software running behind it.
A phone first build for a one metro operator, with the service and city pages generated from one content file.
The same build pattern pointed at a second metro. A small shop covers two markets without two websites to maintain.
Built to catch the searches that carry a city name and no business name in them.
47 pages generated from one content file. The build refuses to publish a page that reads above a ninth grade level or carries a dead link.
The shop’s domain had expired. We rebuilt the site from archived captures, so the prices, the warranty and the hours are the real ones.
An inspection request flow instead of a contact form, because the job needs a car, a seller and a deadline before it can be quoted.
A national directory for independent mechanics. It ranks for the searches that have no shop name in them.
Read the full stories in the Supercanic case study, the Hemet Mobile Mechanic case study and the MechanicRank case study.
Then the Lead Gets Worked
A ranking does nothing if the call goes to voicemail. This is the half most marketing stops short of.
At Supercanic every lead lands in Shop Desk. The quote goes out by text. The customer approves it from their phone. The job gets a tech and a time. When the work is done, the invoice goes out and gets paid.
Shop Desk also answers the phone and the texts when nobody can get to them. That way a busy day in the bay does not cost you the next car.
You do not need Shop Desk to use our marketing. It works with the software you run now. If you want it, Shop Desk has a free plan with no card.
$800 a Month. Your Site Built Free.
Month to month, with no contract. We build your new site first, and you see it before you pay. We take one shop per market, so we will not work for the shop down the street.
Auto Repair Marketing Questions
What is auto repair marketing?
It is the work that brings cars to your shop. For most shops that means a strong Google Business Profile, a fast website with a page for each service, and steady reviews. Good marketing also makes sure every call gets answered and turned into a quote.
How much does auto repair SEO cost?
Our plan is $800 a month, month to month. We build and host your website free. Bigger markets or more cities can cost more, and we tell you the number before any work starts.
How long does SEO take for an auto repair shop?
Plan on a few months. Fixes to your Google profile and your site can show up in weeks. Busy searches in big cities take longer. Give it three to six months before you judge it.
Do I have to sign a contract?
No. The plan is month to month. You can stop any month.
Is the website really free?
Yes. We build your site before you pay anything, and we host it free. You pay for the SEO plan, which is $800 a month.
Do you work with mobile mechanics?
Yes. Most of the auto sites we have built are for mobile mechanics, like Hemet Mobile Mechanic and Temecula Mobile Mechanic. A mobile shop needs a Google profile set up for the area it serves, plus pages for the cities it drives to.
Will you market the shop down the street too?
No. We take one shop per market, so we never work for your competitor.
Do I have to use Shop Desk?
No. Our marketing works with the shop software you use now. Shop Desk is there if you want it, and it has a free plan.
Do you build auto repair websites without the SEO plan?
Yes. Our auto repair shop websites page shows the builds and what goes into each one.
Talk About Your Shop
Name, number and the shop. A real person reads it and replies, usually the same day.
Get Your Shop Found and Booked.
We build the site first. You see it. Then you decide.