At a Glance

Snapchat Public Profile in Short

Best ForBusinesses that want to reach a younger crowd on Snapchat

CostThe page we read states no price for a Public Profile. A Snapchat help article in search results says Public Profiles are free and need no payment method. Ads cost money and are separate.

AccountA Snapchat Ads Manager login, which needs a Snapchat account and a business account.

Before You Start

What to Have Ready

Business name
A username you want
An email not used on another Snapchat profile
Logo for the profile photo
Website link

Step by Step

Set Up Your Listing

Log in to Snapchat Ads Manager.
Open the top left drop down menu and choose Public Profiles.
On the Profile Manager page, click Create Profile.
Enter your business name, username, email and password.
Add a profile photo if you want.
Click Create Public Profile.
Later add a bio, cover photo, business category, website link and location if it applies.

Sites move their buttons around. If a screen looks different, look for words like add, claim or list your business.

Good to Know

Tips for This Site

Each email and username can only have one Public Profile, so a second profile needs another Snapchat account.
You can change the username later if you do not have your final choice.
Verification with a yellow star is optional and only for well known businesses.

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