What Is Inside
Twelve chapters in the order we actually do the work for our own businesses and our clients. Every chapter ends with a checklist.
- 1Why Most Local SEO Is SmokeThe six signs you are paying for reports, not calls, and the 15 minute agency test.
- 2Google Business Profile, Step by StepClaim, verify, fill every section, post weekly and stay out of suspension.
- 3Citations and ListingsThe master sheet, the free ten, and the pace that does not look like spam.
- 4The Website That RingsPage math, city pages that say something true, and the seven leaks.
- 5Reviews Are the Ranking You ControlThe ask, the text to copy, and how to answer the bad ones.
- 6Content That Earns the SpotSkyscraper, bite snack meal, and our study on what wins the answer spot.
- 7Receipts Start With Call TrackingCall tracking, GA4 key events and an AI channel, set up in an afternoon.
- 8Ads That PayWhat a click costs by trade, the call ad shutdown and Local Services missed call billing.
- 9AI Search Without the HypeWhat ChatGPT and Gemini really send, from our own analytics.
- 10When Google Will Not Index YouWhat a 164,748 listing site taught us, and what it means for 30 pages.
- 11Your 90 Day PlanThirteen weeks of checklists, plus how to judge an agency before you sign.
- 12The Case FilesTwelve real businesses, from bail bonds to movers, with the numbers.
Look Inside
Charts built from our own data, real proof screenshots and worksheets you can print. These are real pages.
Built on Receipts
A few of the numbers inside, each one from the tool it came from.
Who It Is For
- Owners of shops, crews and offices who get paid when the phone rings.
- Anyone who has been burned by an agency, or is about to hire one.
- Office managers who got handed "the marketing" and need a plan.
- New SEOs who want the order of work that actually moves calls.
What You Get
- The full book as a 80 page PDF, letter size, made to read on screen or print.
- Instant access. Download it right after checkout.
- Five data sets, including search demand and click cost for 15 trades.
- Six worksheets and a 90 day plan with weekly checklists.
Common Questions
Is this a printed book?
No. It is a digital book, a PDF you download right after checkout. It is letter size, so it reads well on a screen and prints clean if you want paper.
How do I get it after I pay?
You get instant access to the PDF download as soon as checkout finishes. Save it to your phone or computer and it is yours.
Do I need to be technical?
No. If you can send a text and fill out a form, you can do almost everything in the book. Each step says which free tool to use and where to click.
Where do the numbers come from?
From tools we can open on a call. CallRail, Google Analytics 4, Search Console and Google Ads accounts we run, plus public studies we name. The back of the book lists every source.
Can I read some of it first?
Yes. Read the first chapter free online, or download the free 10 page sample PDF from this page.
Is this a sales pitch for Clickflame?
It is a manual. Clickflame shows up in the case studies because that is where the receipts come from, and our price is listed once near the end. Everything in it works whether you hire anyone or not.
Is there a free way to learn this?
Yes. The 90 Day SEO Campaign at learn.clickflame.com is a free course with 74 lessons. The book is the short version, with our data and worksheets.
Stop Paying for Smoke
80 pages, 12 chapters, instant PDF download.
Rather learn it step by step for free? Take The 90 Day SEO Campaign at learn.clickflame.com.