Home Depot posts no price to rekey a lock. Its rekey pins are marked for in store use only, so each store decides, and its kits run $9.33 to $13.97. Build one page that answers the question with the store's real numbers and your own price, then put that price on your Business Profile.
What Changed
- About 1,350 US searches a month ask if Home Depot or Lowe's will rekey locks, in Google Ads keyword data from October 2025 to September 2026.
- Home Depot marks its Kwikset rekey pins not for retail sale and for use in store only. It posts no rekey price.
- Rekey kits on homedepot.com ran $9.33 to $13.97 on October 24, 2026. The Kwikset SmartKey kit was $12.47.
- Bob Vila puts a store counter rekey at about $5 a lock and a locksmith at $40 to $100 for the call plus $10 to $30 a lock.
- Kits and counters need the working key and one brand of lock. Those catches are your sales page.
- A store rekey click is cheaper. Google suggests $3.18 for will home depot rekey locks and $9.06 for locksmith rekey.
What Home Depot Charges to Rekey a Lock
A homeowner who just bought a house has two choices. Pull every lock off the doors and carry them to the store, or call a locksmith who does the work at the door. Before they pick, they ask Google what the store charges. The locksmith who answers that question on its own site gets the call.
Home Depot posts no rekey price at all.
Its own product pages show why. The store lists Kwikset rekey top pins in a 100 pack and marks them not for retail sale, for use in store only to rekey a lock. So some stores repin cylinders behind the counter. Each one decides if it does, which brands it can do and what it charges.
The shelf has firmer numbers. On October 24, 2026, the rekeying kit page on homedepot.com listed the Kwikset SmartKey kit at $12.47, Prime-Line pin kits for Schlage and Kwikset locks at $13.97 and a Weiser kit at $9.33. Bob Vila puts a counter rekey at a hardware store at about $5 a lock, and a locksmith at $40 to $100 for the service call plus $10 to $30 a lock.
That is the price your page has to stand next to. You won't beat the store on price. You don't need to.
Who Asks the Store First
The store question is a steady stream, not a one off.
Clickflame pulled US Google Ads keyword data for the 12 months from October 2025 to September 2026. Will Home Depot rekey locks averaged 390 searches a month. Home Depot rekey locks also averaged 390, will Lowe's rekey locks 260, Home Depot rekey 170 and Lowe's rekey locks 140. That is about 1,350 searches a month from people asking a big box store to do a locksmith's job.
The same data shows where the money sits. Locksmith rekey averaged 1,600 searches a month at a suggested $9.06 a click. Rekey locks near me averaged 1,300 at $8.97. Will Home Depot rekey locks came in at $3.18 a click, about a third of the price.
So the store searcher is cheap to reach, and they want the same job done. Most of them have never thought about what a rekey involves. They have a price in their head and a Saturday to spend. A good page changes both.
The Three Catches Are Your Sales Page
A store rekey is cheap because the customer does most of the work. Spell that out, without a sneer, and the math changes for most callers.
The key. Kwikset says a SmartKey rekey takes the current working key, the SmartKey tool and the new key. If the key is lost or stolen, Kwikset tells owners to contact a locksmith. Bob Vila says a lost key means the lock gets replaced before any home rekey.
The brand. SmartKey works only on Kwikset locks, and the Home Depot kit is sold as compatible with SmartKey Security products. Bob Vila notes that one key across the house means one maker, since each brand has its own keyway. A Kwikset knob and a Schlage deadbolt will never share a key through a kit.
The door. A counter rekey means pulling every lock, driving it to the store with the key and putting it all back the same day. That is a fine plan for one lock. It is a long day for a knob, a deadbolt and a garage entry door.
Build the Page That Answers It
Google's first page for this question is mostly forum threads, Facebook group posts and store listings. The one locksmith page on it was written in 2013 and gives no store price. That is an open door for any locksmith willing to answer the question straight.
Google's own guide to helpful content asks whether a page offers original information and real value next to the other results. A locksmith has what a forum thread can't give. Real prices, real jobs and photos from real doors. Build the page in this order.
- Answer first. Open with the plain answer. Home Depot posts no rekey price, the kits cost about $9 to $14, and a counter rekey is cheap if your store does it.
- Say when the store is the right call. One Kwikset lock with a working key? Buy the kit. Saying so earns more trust than anything else on the page.
- List the three catches. Lost key, mixed brands and the trip to the store. Short, plain, one line each.
- Post your price. Your service call, your price per lock and what a whole house usually runs. Put the month next to it so it reads as current.
- Show the work. A photo of your tech at a front door beats any stock image. So does a short line on how long a house rekey takes you.
- Close with one way to book. A phone number that rings a person, and a form that takes a phone number.
| Option | Price | What the customer does |
|---|---|---|
| Kwikset SmartKey kit | $12.47 on homedepot.com | Has a SmartKey lock and the working key |
| Pin kit for Schlage or Kwikset | $13.97 on homedepot.com | Takes the lock apart and matches pins to the new key |
| Store counter | About $5 a lock (Bob Vila), Home Depot posts none | Pulls every lock, brings the key, puts it back |
| Locksmith | $40 to $100 a call plus $10 to $30 a lock (Bob Vila) | Makes one call |
Put a table like that on your page with your own numbers in the last row. A searcher who sees all four options side by side doesn't need to open a forum thread.
Title it with the answer, not the question. Home Depot Lists No Rekey Price. Kits Run $9 to $14 tells the reader what they get before they click.
Put the Price on Your Profile Too
Many searchers never reach your site. They see the map and call. So the price has to live on your Google Business Profile as well.
Google lets a business add services to its profile, each with a price and a description. Add Rekey as its own service. Give it your starting price per lock and one line on what the visit covers. Keep the price out of the service name, since Google rejects custom names that include prices or phone numbers.
Not claimed yet? Start with the guide to claiming your Business Profile. Once it's live, add a photo from a real rekey job every few weeks.
Win the Call That Follows
A good page brings in a caller who still has the store in mind. Expect the line about Home Depot doing it for five bucks. Don't argue with it.
Agree, then ask two questions. Do you have a working key for every lock? Are they all the same brand? If both answers are yes and it's one or two locks, tell them to go to the store. They'll remember that and call you for the next job.
If either answer is no, give your price and a time. That caller just learned why the store can't help. They want someone at the door. A call that rings out goes to the next name on the map. The free missed call calculator shows what those lost calls cost in a month.
The store wins on price. You win on the door.
How Clickflame Builds a Locksmith Rekey Page
When a locksmith comes to Clickflame, the rekey page opens with the plain answer to the store question, shows the store's real numbers next to the shop's own price, and carries the shop's own photos and phone number. The same price goes into the Business Profile services list, so the map and the site say the same thing. The ABC Lock and Safe case study shows how Clickflame works with a locksmith.
See how Clickflame builds locksmith websites, or check where your profile stands with the free local SEO grader.
Evidence
Every number in this story comes from one of these. If a figure is ours, the paragraph says so.
- The Home Depot, Kwikset 0.180 Rekeying Top Pin (100 pack) product page
- The Home Depot, Rekeying Kit category page
- Kwikset, SmartKey Security
- Bob Vila, How to Rekey a Lock (updated May 5, 2025)
- Google Business Profile Help, Manage your services on your Business Profile
- Google Search Central, Creating helpful, reliable, people first content
- Cover photo, Key Change, U.S. Air Force photo by Tech. Sgt. Nicholas Alder, public domain, via Wikimedia Commons
- Photo, Kwikset SmartKey lock parts, by Sekuloff, CC BY-SA 3.0, via Wikimedia Commons
- Photo, Deadbolt Door Lock, by Tony Webster, CC BY 2.0, via Wikimedia Commons
Clickflame builds the websites and runs the local search and ads for service businesses that live on the phone ringing. See how we build locksmith websites, look at the work, or pick a time and we will look at your numbers with you.
Help Desk Answers
How much does Home Depot charge to rekey a lock?
Home Depot posts no rekey price. Its rekey pins are marked for in store use only, so each store sets its own rule and fee. Its rekey kits ran $9.33 to $13.97 on homedepot.com in October 2026. A locksmith should answer this on its own site with those numbers and its own price.
Should a locksmith put a rekey price on its website?
Yes. A starting price per lock and what the service call covers beats a vague quote line. The searcher already has a store price in their head. A real number lets them compare, and it filters out the callers who only want the cheapest option.
Is it bad for a locksmith to tell people about rekey kits?
No. A page that says when a kit is the right call earns trust. One Kwikset lock with a working key is a fine kit job. A lost key, mixed brands or a new house full of locks is a locksmith job, and the page should say so plainly.
Can a locksmith win the will Home Depot rekey locks search?
Often, yes. The first page for these questions is mostly forum threads, Facebook groups and store listings, with few locksmith pages and none that are current. A clear page with dated prices and photos from real jobs has room to rank.
Where should a locksmith list its rekey price on Google?
On the website page and in the Services list of the Business Profile. Google lets you add a price and a description to each service. Keep the price out of the service name itself, since Google rejects custom names that include prices.
